Sales landing pages are all about getting folks to make a purchase, answering the exact questions and highlighting key benefits to get‘em to convert.

Encourage users to take the first step on their journey by signing up for a free trial or subscription with your service.

Also called “lead gen pages,” “lead capture pages,” or “squeeze pages”, these use a form as their call to action. This form almost always collects lead data, like the names and email addresses of visitors. (You can read some expert-certified lead gen strategies here.)

Landing webpages are crucial for visitor engagement, requiring effective design. Lead generation pages use forms to collect vital data like names and emails. B2B marketers and high-ticket sellers utilize these pages, often offering free items for contact info. Ecommerce brands leverage lead gen for list-building and special deals. Clickthrough landing…